About 40% of our production is sold in Europe, while the rest goes to Africa, Central America, the Caribbean, Oceania and the Middle East. Some of the most well-known brands are Solstickan, Three Stars, The Palmtree, The Flower Basket, Swan Vestas and The Swallow.
Our Nordic brands are Solstickan, Nitedals Hjelpestikker and Tordenskjold. All of the safety matches produced in Swedish Match’s factory in Tidaholm are environmentally sound. No hazardous raw materials are used. The Solstickan brand accounts for 98% of all matches sold in Sweden. For every Solstickan box sold, some of the proceeds are donated to the Solstickan Foundation, which has a mission to support two main groups – people with disabilities and sick children, and the elderly. About SEK 1.5 million is donated every year.