What is a cookie?

A cookie is a small text file that is stored on, and during subsequent visits retrieved from, your computer, tablet, mobile phone or similar devices when you visit the website (“the Website”), which belongs to Swedish Match Industries AB (“Swedish Match”). Cookies allow the Website to remember, for example, information about your visit so that we can provide you with a better user experience.

If you would like to know more about cookies, please visit the website of the Swedish Post and Telecom Authority (PTS) or

There are two types of cookies: persistent cookies and session cookies. The persistent cookies are stored on your device for a longer period of time after your browser has been closed and are used, for example, to log the choices you made during earlier visits. Session cookies are stored temporarily in your browser, for example, to remember what language you selected. These are erased automatically after your browser is closed.

There are also third-party cookies, meaning that the cookies do not originate from us, but from someone else. Third-party cookies are often used for web statistics, such as Google Analytics.

For what purpose are cookies used on the Website?

Swedish Match uses persistent cookies and session cookies to facilitate the use of the Website. Cookies are also used to store information between your visits.

Swedish Match uses third-party cookies for analysis of the use of the Website, which forms the basis for our development moving forward. See more information about specific third-party cookies below.

Use of Google Analytics (third-party cookie)

Swedish Match uses Google Analytics, which is an established product from Google that uses cookies to understand on a general level how the visitor interacts with the Website. The information contained in these cookies, including your IP address, will be provided to Google, stored and used by Google Analytics on servers in the US. If, as an Internet user, you specifically want to avoid being tracked by Google, Google itself provides the following service:

Use of Google Maps (third-party cookie)

Swedish Match uses Google Maps, which stores user settings for the Website’s map function (Google Maps).

Use of SiteImprove (third-party cookie)

Swedish Match uses cookies to collect information on how visitors use the Website. Swedish Match uses the information to be able to further develop and improve the Website. The information is collected anonymously. The information stored pertains to the number of visits, where the visitor comes from and which pages were visited.

How do I turn off cookies?

If you choose not to accept the use of cookies on the Website, you can simply turn off or limit cookies using your browser’s security settings function. Use your browser’s help function to find out how.

If you block or limit cookies on the Website, it is possible that you will not be able to use all of the services and functions on the Website.

Information about personal data

Read more about how Swedish Match uses your personal data in our Privacy Notice.

Changes to this information

Latest update to this information: June 14, 2018 (Version 1.0)