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Sampo

Market: Finland

Founded: 1933

Turnover: 9 million matchboxes/year

Finland

Sampo is the leading brand of matches in Finland and dates back to 1933. The name comes from the epic Finnish poem Kalevala, in which Sampo is a magic mill that produces flour, salt and gold. The brand was re-designed in 2018 when Sampo celebrated its 75 years anniversary. 

The myth of the Sampo

Products

Matches

Our aim is to always produce a match that is safe, reliable and environmentally sound. Our consumers deserve high-quality matches that cannot self-ignite, do not break easily or lose bits of their head on the striking strip.

Our aim is to always produce a match that is safe, reliable and environmentally sound. Our consumers deserve high-quality matches that cannot self-ignite, do not break easily or lose bits of their head on the striking strip.

Our matches are subject to higher requirements than the European standard (EN 1783:1997), and our testing and analysis methods are more complex. Compliance with this standard ensures both distributors and consumers that our matches meet strict quality requirements. The MATCHTEK® standard is a guarantee for safe and reliable matches that are also environmentally sound.

90% renewable substances
0% heavy metals
FSC® certified

Fire starters

Sampo fire starter is the natural choice for lighting the fire, BBQ or sauna, and is ideal for both indoor and outdoor use. ‘Strike-on-box’ like a match. No kerosene, paper or similar. 

Match and firelighter in one
8 min. burn time
100% recycled board
FSC® certified

Briquette firestarters

Sampo briquette firestarters are the natural choice for lighting the fire, BBQ or sauna, and are ideal for both indoor and outdoor use. These briquette firestarters are made from compressed sawdust and provide a natural and odorless fire. 

Place 2-3 briquettes among the wood or in the BBQ. Light the fire with the long Sampo matches that came with the briquette firestarters.

Made from 40% compressed sawdust and 60% vegetable wax.

100% plant-based
Perfect for the fire, BBQ or sauna
8 min. burn time
FSC® certified

Wood wool

Sampo wood wool is the natural choice for lighting the fire, BBQ or sauna, and is ideal for both indoor and outdoor use. The wood wool is made from European FSC® certified pine and spruce, and vegetable wax.

100% plant-based
Perfect for the fire or BBQ
8-10 min. burn time
100% recycled board
FSC® certified

How matches are made

Swedish matches have always been recognized for their quality. We maintain that tradition and are constantly striving to improve our products.

Learn more

Our brands

Swedish Match’s familiar brands represent quality and reliability, and can be found in markets all over the world. Many brands are local, with a classic brand in each country.

Explore our brands