Redheads is the most recognized brand of matches in Australia. The iconic logo is instantly recognized by most Australians and ‘Miss Redhead,’ the bombshell that adorns every box of matches, was designed by logo contest winner Rupert Hing in Australia in 1946. The name Redheads was derived from the red striking head of the “Safety Match.” Swedish Match produces 6 million Redheads brand matches each day.
Redheads is the most recognized brand of matches in Australia. The iconic logo is instantly recognized by most Australians and ‘Miss Redhead,’ the bombshell that adorns every box of matches, was designed by logo contest winner Rupert Hing in Australia in 1946. The name Redheads was derived from the red striking head of the “Safety Match.” Swedish Match produces 6 million Redheads brand matches each day.
In 1909, Bryant & May built the first match factory in Australia and it was opened by the Prime Minister of Australia. The ‘Redheads” logo was created in 1946 and production of the red matches began, which also gave the matches their well-known name. Readheads is the best-selling brand of matches in Australia and an instantly recognized icon.