Products and trademarks
Swedish Match’s brands of matches are known for quality and reliability and can be found in many markets across the globe. Match brands tend to be local, with one brand being iconic in its own country.
Over the years, a multifarious flora of different match labels has been created – more than nine thousand different export brands are estimated to have been produced in Sweden. Three Stars, "the Mona Lisa of labels", is probably the most famous match brand in the world and was registered as early as 1887.